• Product mockup Main image New Era Initiative - Core Hoodie Secondary image
    New Era Initiative - Core Hoodie
    The Core Hoodie represents the foundation of the New Era Initiative. Designed with restraint and intention, this piece focuses on what matters most: quality, clarity, and identity. Featuring a clean silhouette and subtle embroidered branding, the design stays minimal by choice. No graphics, no...
    $79.00
    $79.00
  • Product mockup Main image New Era Initiative - Core Jogger Secondary image
    New Era Initiative - Core Jogger
    Well-made and lined with fleece, these comfortable Unisex Fleece Sweatpants will be your first choice for a casual everyday outfit—all you need to add is a graphic tee and sneakers to finish off the look. • 100% cotton face • 65% cotton, 35% polyester...
    $70.00
    $70.00
  • Product mockup Main image New Era Initiative - Core Tee Secondary image
    New Era Initiative - Core Tee
    The Core Tee represents the daily starting point of the New Era Initiative. Designed with a men's fit and a clean, intentional silhouette, this piece focuses on what matters most: quality, clarity, and presence. It's built to integrate naturally into everyday life—quiet, consistent, and...
    $45.00
    $45.00
  • Product mockup Main image New Era Initiative - Direction Crewneck Secondary image
    New Era Initiative - Direction Crewneck
    The Direction Crewneck represents the moment when a path is defined. It reflects focus after the beginning — when intention narrows and direction gives meaning to progress. This piece is about commitment, not certainty. About choosing a direction and moving forward aligned with it....
    $89.00
    $89.00
  • Product mockup Main image New Era Initiative - Essentials Hoodie Secondary image
    New Era Initiative - Essentials Hoodie
    The Essentials Hoodie is built for consistency. A refined everyday piece designed to represent New Era Initiative in its most minimal form. With a clean front logo and subtle detailing, this hoodie focuses on balance—comfortable enough for daily wear, intentional enough to carry meaning....
    $85.00
    $85.00
  • Product mockup Main image New Era Initiative - Form Tee Secondary image
    New Era Initiative - Form Tee
    Embrace the versatility of the Oversized faded t-shirt, designed for those who appreciate the art of layering and creating unique outfits that effortlessly fuse modern trends with a hint of nostalgia. Its loose fit allows you to play with textures and proportions, giving you...
    $50.00
    $50.00
  • Product mockup Main image New Era Initiative - Genesis Crewneck Secondary image
    New Era Initiative - Genesis Crewneck
    Get comfy in this organic oversized sweatshirt, an excellent companion for getting warm and cozy anywhere. It’s easily customizable and made from sustainable materials. • 80% organic cotton, 20% recycled polyester for production in the US • 100% organic combed ring-spun cotton for production...
    $89.00
    $89.00
  • Product mockup Main image New Era Initiative - Process Long Sleeve Secondary image
    New Era Initiative - Process Long Sleeve
    Freshen up your wardrobe with this modern, premium long sleeve shirt. Its heavyweight fabric and relaxed fit ensure it’s not just any sweatshirt but your go-to for every occasion. Wrap yourself in the comfort of 100% carded cotton and make your everyday style look...
    $60.00
    $60.00
  • New Era Initiative - Prologue Hoodie Main image New Era Initiative - Prologue Hoodie Secondary image
    New Era Initiative - Prologue Hoodie
    This hoodie represents the beginning of New Era Initiative.Designed as the first chapter of the brand, it reflects a clean and intentional approach tomodern streetwear. Every detail is kept minimal on purpose, allowing the identity andmessage to stand on their own.The Prologue Hoodie is...
    $105.00
    $105.00
  • Product mockup Main image New Era Initiative - Vision Hoodie Secondary image
    New Era Initiative - Vision Hoodie
    The Vision Hoodie represents clarity in motion. It reflects the moment when direction is clear and progress becomes intentional. Minimal by design, this piece serves as a reminder that vision is not about decoration, but about choosing where you’re going — and continuing with...
    $90.00
    $90.00
  • New Era Initiative – Core Beanie Main image New Era Initiative – Core Beanie Secondary image
    New Era Initiative – Core Beanie
    The perfect beanie has arrived! This embroidered beauty has a snug fit that ensures you're going to feel cozy and warm whatever you're doing. • 60% cotton, 40% acrylic • Breathable cotton blend • Form-fitting shape • One size fits most This product is...
    $35.00
    $35.00

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